What a blast!

Life is a collection of big bangs! 
Some noisy, some subtle. But always insanely fun!
Our newest collection is an exclusive line of super ideaotic items.
In the mood for a bit of revelry? We are ready to party with you!
Get the celebrations home with our colourful rustic magnets, 
take it outdoors with our hip hipflasks or take the party with you 
with our Twiterati iPad cases. 
So what's your theory of fun?

Q. Define your work in THREE words

A. Shaken and stirred.


Q. Do you believe in signature style or would you rather constantly reinvent yourself?

A. At ‘The Big Bag Theory’, I believe that a signature style comes from within so even if you reinvent yourself every now and then the signature style will always be part of your design process.


Q. A few emotions that impel and inspire you. Do you express the same in your work?

A. Ideaotic Fun is the core of my being. Not only are my products fun but I have fun creating them, designing them and selling them. And Iexpect ideaotic customers too, to have fun using them.


Q. When inspiration doesn’t flow through or when you feel stuck… what is it that you do?

A. My brand is just too much of a party to hit a road block. The inspiration like the bubbly never stops flowing. 


Q. If you were to start a cult, what would it be ?

A. A cult of ‘Ideaots’. Worshippers of the uncommon.  


Q. What is the one place/ spot/ country in the world that inspires you the most? And Why?

A. Rome. It’s the perfect amalgamation of modern day flamboyance and their colourful history. Be it their people, their art and architecture, their party scene or their food.


Q. Tell us about your collection that will feature at the Cool Hunting Show

A. My new products are inspired by the ‘Big Bang celebration’ called India. The new collection is ‘The Big Bag Theorys’ attempt at making sure that every single party is a Blast!


Q. Finally, why are you looking forward to the Cool Hunting Show? 
A. It’s a perfect fit. We love hunting for cool ourselves!