Joosification, 2011 / Mufaddal Husein, Menuolhoulie Kire

Ice Breakers, 2011 / Mufaddal Husein, Menuolhoulie Kire

RangHoli, 2011 / Mufaddal Husein, Menuolhoulie Kire

FuturTenga, 2010 / Mufaddal Husein, Menuolhoulie Kire

The ineffable lightness of ephemeral design.

By Simone Dinshaw, Issue 9, Food Art, May 2012

Mufaddal Husein’s work transcends food porn. More than an artist, or even an Eating Designer (the label he prefers), Husein comes across as an eternal student of human behavior. He designs experiences around the act of eating – an act so routine that we take it for granted on a daily basis. Through his work, Husein strives to create a feast for all the five senses, and then some. The props, the ambient noise, the actors, are all a part of the ephemeral drama he stages around food. Presentation, then, is important only as far as it enhances the experience.

 

Also in this issue

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  Food Lovers.

  We ordered the Sicilian Rice Balls with carrot, orange, lemon zest and parmesan. The music wafted yellow and the day filled with sunny words.

   
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  GOURMET EDIT: consumer safe.

  Weapons of Mass Destruction (2011), was inspired by exploding watermelons in China, and genetically modified, square watermelons being grown in Japan.

   
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  Making “Sense” of Food.

  Women are ever so often compared to food in a manner that reduces them to commodities to be consumed by men. Read menu in a restaurant in Chicago “Double D Cup breast of Turkey. This sandwich is so BIG”.