COOL HUNTING PARTICIPANT – AIR CASTLE

Fashion is not just all about beautiful dresses, shiny shoes and glittering accessories. Air Castle urges you to take a look around you. The beautiful chandelier above, the table lamp on your bed side, the flirty cushions on your couch are all a part of being fashionable.

Air Castle brings fashion to your lifestyle through a whole new range of luxury cushions and wall arts and thereby gives your home a new style identity. The brand has launched a variety of collections. Whimsical yet luxurious, the brand is a treat for your home, transforming it into a true paradise.

 Somya Gupta is a Textile graduate from NIFT, New Delhi. Having worked as an executive designer with an export house, Somya’s passion for painting and her rich experience in the Textile domain gave birth to the brand ‘Air Castle’. The brand born out of her imagination and dedication is poised to make waves in the home textiles market.

Q. Define your work in THREE words

A. FRESH , CREATIVE, MODERN

 

Q. Do you believe in signature style or would you rather constantly reinvent yourself?

A. I BELIEVE IN CONSTANTLY REINVENTING MYSELF AS I THINK AS A DESIGNER I HAVE TOO MUCH TO EXPLORE.

 

Q. A few emotions that impel and inspire you. Do you express the same in your work?

A. I LOVE THE BEAUTY THAT'S AROUND ME AND MY WORK REFLECTS THE SAME.

 

Q. When inspiration doesn’t flow through or when you feel stuck… what is it that you do?

A. I TAKE A WALK WITH NATURE OR SIT AND WATCH CLASSIC MOVIES. THESE ARE THE TWO THINGS WHICH LIFTS THE CLOUD AND HELPS ME TO BE CREATIVE AGAIN.

 

Q. If you were to start a cult, what would it be ?

A. GIVING HOME DECOR A WHOLE NEW STYLE

 

Q. What is the one place/ spot/ country in the world that inspires you the most? And Why? A. LONDON, There are many elements to explore.

 

Q. Tell us about your collection that will feature at the Cool Hunting Show.

A. MY WORK IS A COMBINATION OF HAND ILLUSTRATION AND DIGITIZATION. IT REPRESENTS MY  INTERPRETATION OF THE BEAUTY OF NATURE. IT BRINGS BACK THE MEMORY OF GOOD OLD DAYS AND REMINDS US TO BREAK FREE AND SOAR HIGHER.

 

Q. Finally, why are you looking forward to the Cool Hunting Show?

A. LOOKING FORWARD TO SHOWCASE THE WORK I HAVE BEEN DOING OVER THE YEAR, AS WELL ITS GREAT CHANCE TO MEET OTHER DESIGNERS AND ARTISTS WHO ARE DOING INTERESTING WORK.