COOL HUNTING PARTICIPANT – TRUE VINO

A boutique wine lifestyle brand from Seattle, Washington, and recently set up shop in India to address the growing enthusiasm for everything wine! Our design philosophy is based around making the wine experience more enjoyable through young, modern and fun accessories and bar tools. We have a varied range to cater to different personalities, but a pervading theme through all our products is 'form with function', so every item we offer has some practical use!

Q. Define your work in THREE words

A. Designer Valerie Waldbauer: Clean, Bold, Fun

 

Q. Do you believe in signature style or would you rather constantly reinvent yourself?

A Designer Ryan Burkholder: I think there's a mix. Each person has their own touch and style, which you can see across their work, but over time, you'll find different influences and trends that cause those styles to evolve.

 

Q. A few emotions that impel and inspire you. Do you express the same in your work?

A. Designer Valerie: I'm not sure if this is technically an emotion, but I would say curiosity. I like to explore the unfamiliar and the unknown, and I like to try designing with new ideas that I haven't seen before. Sometimes things work out, and sometimes they don't - but every day is a new learning experience and I love that.

 

Q. When inspiration doesn’t flow through or when you feel stuck… what is it that you do?

A. Designer Ryan: When I'm feeling stuck, I'll put on a good score/instrumental piece from a movie that fits with whatever mood I want my work to convey.

 

Q. If you were to start a cult, what would it be ?

A. Designer Angella Watterson: I would start a vegetarian sheep cult. Where everyone wears wool from head to toe and pet sheep in the field (but you never eat them).

 

Q. What is the one place/ spot/ country in the world that inspires you the most? And Why?

A. Designer Angella: New Zealand inspires me because it's absolutely beautiful and green. I'd like to live in the Shire if I could. Also Japan is very inspiring and whack. Their colorful and often times nonsensical fashion/artistic decisions baffle me and I can't get enough!

 

Q. Tell us about your collection that will feature at the Cool Hunting Show

A. We are going to feature some of our more lively and colorful products, keeping in mind that the holiday season is coming up. We'll offer a few 'fun' gift ideas as well.

 

Q. Finally, why are you looking forward to the Cool Hunting Show?

A. It's the first time we will be interacting directly with our customers! Plus, the concept of the show is fantastic, and it will be fun to check out other things on display at Cool Hunting.