This luxury design brand from the stable of Haritsons Group has over the years emerged as one of the finest destinations for design innovation and execution. Established by the founders with the core focus of pursuing and promoting aesthetics and creativity: the company could create a new breed of 21st century consumers who globally patronize jewels more for the design aesthetics and artisanship than for the intrinsic value.
The upcoming state-of-art production faciltity at the EPIP Sitapura, would make it the most prefered address for contract manufacturing of global brands: with the best of international certifications and systems meeting the proficiency of skill. As one of the few completely backward integrated jewelry houses, the company entered retails with its high street label: Symetree (with its flagship store in Khan Market, New Delhi.)
Symetree (still in its nascent years) has already bagged the JJS Gold Souk Award, the Solitaire Design Award 2010, the Indian Jeweler Award 2011 and the EPCH award 2013. Apart from sponsoring the Miss India USA beauty pageant, it was chosen as one of the preferred design houses for the Cannes Film festival 2013.
Endorsed by celebrities worldwide, Symetree was recognized in a Rappaportarticle that included him in the category of “India’s divine jewels”.
Q. Define your work in THREE words
A. INNOVATION, DETAILING, LUXURY
Q. A few emotions that impel and inspire you. Do you express the same in your work?
A. MEDIOCRITY AND SCARCITY DEPRESS ME TO AN EXTENT OF ABSTAINING MYSELF FROM CREATING LUXURY…AT THE SAME TIME INSPIRE ME TO CREATE AFFORDABLE HAPPINESS FOR THE UNRESOURCED. MANMADE BEAUTY AND EXTRAVAGANCE..HOWEVER STILL PROVIDES THE BEST MOOD FOR DESIGNING
Q. When inspiration doesn’t flow through or when you feel stuck… what is it that you do?
A. I KNOW ITS TIME TO REWIND AND STARE AT MY MOST UNCONVENTIONAL WORKS …
Q. If you were to start a cult, what would it be ?
A. 22nd century Imperialism: therez so much they did 3 centuries back that we hardly need to reinvent the wheel, just polish the spokes
Q. What is the one place/ spot/ country in the world that inspires you the most? And Why?
A. PARIS – EVEN THE MUNICIPAL DUST BINS HAVE IMPERIAL REPOUSSE ON THEM….I actually created a bestseller inspired from a Parisian dustbin. The love for aesthetics and fine living in this city surpasses anything anywhere in the world – style is almost a necessity
Q. Tell us about your collection that will feature at the Cool Hunting Show
A. The primary focus would be on our retro Tijori collection inspired by the Patiala State pieces deeply infused with European artistry
Q. Finally, why are you looking forward to the Cool Hunting Show?
A. To come across a celebrating group of patrons who cherish the fact that life is in details